KEW Design worked with the artist Mzungu Kichaa (which translates to ‘crazy white man’ in Swahili) is a Swahili-speaking Danish artist who produces music that is inspired by Tanzania and sung all over the country as well as various Nordic countries. For his single “Mind, Body & Soul”, KEW Design developed style pieces in English, Swahili and Danish that existed as art-work for each version of the song and developed as CD branding, social posts and various branded merchandise.