Pizza Pie is a pizza bistro chain in Dar es Salaam, Tanzania, that was founded in 2014. For a completely unique business in the market at the time, it was important for Pizza Pie to develop a bold, friendly and authentic brand positioning, one that existed in their recipes, their branding, and every aspect of their communication. It was KEW Design that was able to create Pizza Pie’s full brand portfolio, extending it to their window decals, pizza boxes and business collateral. Now with two locations and more on the way, Pizza Pie has been able to grow and firmly position itself as a franchise. A vision it has had from the very start, and is well on its way to achieving in partnership with KEW Design.