UWAMWIMA is a farmers’ association that operates on the tourist hotspot island of Zanzibar. With the unique mission of bringing locally grown products to the tourism industry, UWAMWIMA targeted hotels and tourism companies in order to secure local farmers as the sole providers of produce in the industry. What this meant was doing more than just motivating the farmers to provide produce that was of a marketable and consistent standard, it also meant providing branding and packaging that allowed the product to be considered as such. It is here that KEW Design was able to evaluate the business and the intended market and was able to develop packaging, brochures, seasonal produce charts for hotels, and market posters. KEW Design continues to handle the photography and design of all these materials and has seen considerable success in allowing UWAMWIMA to empower local farmers and simultaneously allow the tourism industry to find locally sourced produce of a desired standard.